Thursday, August 30, 2007
Tuesday, August 28, 2007
Monday, August 27, 2007
I am more and more convinced the way of art marketing and sales, and to real exposure and acceptance as an artist, is through embracing the Web for the benefits it has to offer.
Of course the retail market-place has already acknowledged that. Numerous businesses have already done away with store fronts and fancy retail outlets in order to focus on on-line catalogs and sales. They can reach thousands more clients, be available to process orders and ship 24 hours a day, and cut the over head costs tremendously. Galleries are getting on the band wagon by posting images of their represented artists work and updating as new art work becomes available. We as individual artists can provide instant images of our new works and make them available to a world wide network of collectors.
More and more collectors and shoppers are relying on the web as a marketplace. Buyers can see products, review and compare information from a variety of sources and make a purchase quickly and easily from the comfort of home or office. With UPS, Fed-ex, and other major now arranging home pick up and delivery even returns are not a huge chore if one is disappointed in a product.
I am currently working on a free e-book to share providing links, listing and suggestions for ways for artists to market art work on line, and for collectors to make sure they get good work at a fair price. Anyone who requests it through my email account may receive a free pdf of the information. Simply request the Free e-book on Online Marketing.
All of us working together as artists and as collectors of Fine Art can benefit by sharing knowledge and support and encouragement.
Until next time
Create beauty and fill the world with love.
Sunday, August 26, 2007
Saturday, August 25, 2007
Friday, August 24, 2007
Wednesday, August 22, 2007
Painting a Day - series Twilight No. 102, 103, 104 each 4 x 4" acrylic on canvas, wall mount.
$ 45.00 set http://www.wynncreasyfineart.com/
I no longer own a television set ( an idea that the Comcast people just can't grasp as they insist on telemarketing to me every night at dinner time just how much I need cable TV.) I long ago grew up without one and the few times in my life (my marriage to my ex) when there was on in the house I rarely found anything worth the hours lost in front of it.
That being said however: Once years ago (1996) I saw a program called "Inside the Actors Studio with James Lipton" on which the brilliant character actor Christopher Walken was being interviewed. http://www.bravotv.com/Inside_the_Actors_Studio/guest/Christopher_Walken Mr. Walken spoke of his life in the theatre and how he started out being a song and dance man but turned to straight acting when he got his first role (at 15). One of the moments I remember most about his interview was his mention of a T-shirt he owned that said "Shut up and Dance". He said it was a reflection on how all artists, not just dancers, could spend so much more time TALKING about their craft instead of DOING it.
Actors spend hours at parties and in bars talking about their "process". Writers spend years "planning" their big novel. Singers spend many more hours talking about their vocal problems than practising and learning new music. And painters waste hours staring at a blank canvas afraid to make the first mark. Mr. Walken's t-shirt was just a comic reminder to "get on with it"! Nothing can begin until we take action.
As a painter I can wait for inspiration to hit me... or not. I have learned that for me to improve as an artist I have to paint. Every minute that I am at the canvas and working out new problems is a minute closer to being a good painter. Yes being self taught means that I read a lot, I view a lot of art. And I do spend a lot of time thinking bout my craft. But the real improvement and growth comes when I paint. When I do . When I am being a painter, as in the active verb tense.
Goethe's now famous lines hold more than a grain of truth:
Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it. Johann Wolfgang von Goethe
Until next time
Create Beauty and fill the world with Love
Tuesday, August 21, 2007
Monday, August 20, 2007
Painting a day - Thistles Diptych 2 panels each 24" x 9" Oil on Paper
$725.00/ Set www.wynncreasyfineart.com
I admit it. I am a mess when it comes to balancing life with work with art with romance.
I have a wonderful partner with whom I enjoy sharing my life and my art business. He is my strength and my back bone and is great at keeping me focused on the next thing on the list. My partner is great at creating brochures and marketing materials. (You have no idea how many other artist have asked to borrow him! Thank goodness I have first dibs!) He is the practical one. He is more conscious of the business world and of politics. He reminds me often that I can be brash and outspoken, and at times step on people's toes and perhaps cut off my nose to spite my face. We rarely disagree on what needs to be done, but we often disagree on how to do it. When it comes to publicity and marketing, press coverage is important. So is having the materials at hand to sell yourself and make it easier for the people in position to make choices and to promote you.
My dilemma is how true to be to myself and my beliefs in the rights of artists and how much to subjugate myself in order to sell more. I take a great deal of pride in the work I do. Not just my painting, but also my professional level framing and matting. I listen to the people around me and I try to incorporate their needs and desires for types of art, while still painting in my style and with my palette. I try hard to maintain a fair market value on my work, but recognize that I am not selling to high end collectors regularly (yet).
I have learned over the last year that in the market for art sales presentation is everything. How works are chosen to hang in unified groupings, subject matter, etc. can have an impact. In out-door art fairs and Farmer's Markets the way your booth looks and how you grab attention can draw a stroller in and make them a client.
I want to present myself as professionally as possible. I also feel the need to clearly present myself as the woman of honor and integrity that I strive to be. I hope that I also seem friendly and easy to work with. I want every contact I have with an agent, corporate art collector, private collector, or simple a stroller-by to be fun, informative, and to provide what they need: a work of art, information, or a referral for another time. By being sure of who I am and what I offer I can do that. By listening to them I can do that.
My dilemma is really not a dilemma. It's simply a fact of life. Balance in all things.
Until next time
Create beauty and fill the world with love!